The NFL has signed a deal with Jay-Z’s entertainment and sports company, Roc Nation, setting the company as the league’s “live music entertainment strategist.” Jay-Z and Roc Nation will consult on entertainment, including the Super Bowl halftime show, and contribute to the NFL’s activism initiative, Inspire Change.
It’s unclear for the moment what the outcome of this partnership will actually look like. More details will likely be revealed Wednesday, when the NFL will officially announce the deal.
Jay-Z has been supportive of Kaepernick, wearing a version of his jersey during a Saturday Night Live performance and refusing offers to perform at the Super Bowl. (“I said no to the Super Bowl: you need me, I don’t need you,” he rapped on the song “Apesh—” in 2018.) Securing a partnership with him therefore represents a major coup for the league.