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Doritos Locos Tacos Created 15,000 Jobs

Taco Bell is currently experiencing sauce shortages. However, back when they debuted their Doritos Locos Tacos, they were able to SUPPLY something.

Taco Bell saw a spike in sales when the Doritos Locos Tacos first debuted. This meant they needed more staff to handle the demand.

This comes from a 2013 interview with Taco Bell’s CEO Greg Creed:

Creed explained how one taco, the Doritos Locos Taco, helped create 15,000 jobs for the Yum! Brands subsidiary. Taco Bell says it has 150,000 team members in its restaurants nationwide.

“It’s very possible because two things happened. One is we grew the business,” he said, adding that Taco Bell’s sales grew by 8 percent last year.

“And that’s great, it makes us feel really good,” he said.  “It’s great we sold lots of tacos and it’s great for our shareholders, but if you can get 15,000 people off the unemployment line and give them jobs — that to me is giving back to society.  That is having a social conscience in doing the right thing.  That’s really important to me.”

That taco truly is magical. Read more HERE!


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