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Alex Rodriguez is Selling Makeup for Men

I honestly think this is a refreshing thing to see. Dudes can wear makeup, too! BUT the whole “for men” or “for women” thing is ridiculous. That is how you can overcharge an audience for something you can find at a Target or something. You can read more about how gender goes into pricing things HERE!

Ex-baseball player Alex Rodriguez has teamed up with the wellness brand Hims & Hers to market ‘The Blur Stick,’ which is a concealer. 

A-Rod explained, “I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps.”

The Blur Stick is available in eight different shades. The Blur Stick is mean to normalize skin-focused makeup for men by “breaking through stigmas and addressing ’embarrassing’ topics head-on.” 

You can find the Blur Stick is 22-dollars at Forhims.com. 

Check out more HERE!

If you’re a guy, would you try this “makeup for men?” Would you be cool if your significant other wore this? I think it’s pretty cool that more men could begin to finally feel comfortable doing this.


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